Focusing on Your Core Values as a Small Business

Everyone on this site who owns their own business either started their venture right out of school or left a different job to follow the dream of being your own boss. Those of us who left another company are all too familiar with “core values” and “mission statements” and all of the other fluff that comes with working for a large company. And even those of you who never had the pleasure of working in a corporate environment may have avoided that direction altogether because of a distaste for such things.

And while I pretty much intend to steer clear of mission statements for the rest of my life, there is definitely something to be said for core values. In fact, for many entrepreneurs, your core values will define almost every aspect of your business.

via Under30CEO.


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