HowStuffWorks “Top 5 Google Killers — That Didn’t”

Whenever a product establishes itself as the dominant force in its particular market, people will be on the lookout for the next product or organization to push it off the top of the heap. It’s the classic David versus Goliath story — even if the Goliath is a product everyone likes. In the technology industry, it’s not unusual for journalists and bloggers to refer to the upcoming product as a killer.

The technology blogosphere is filled with discussions about various killers. There are Apple iPhone killers — the Palm Pre and HTC G1 both made that list. Then there are the various operating systems said to be Windows killers. But there’s one Web Goliath that seems to collect more Davids than any other: Google

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