Google to Let Users Opt Out of Analytics Tracking

Given all the flak Google has taken recently (see my post yesterday, More Social Media Privacy News), I wasn’t too surprised to see this headline come through from ReadWriteWeb: Google Will Soon Allow You to Opt Out of Google Analytics Tracking.

In a blog post from yesterday (More choice for users: browser-based opt-out for Google Analytics on the way), Google announced that it will be offering a browser plug-in to opt out of having their data tracked by Google Analytics. From the blog post:

…[W]e have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics. Our engineers are now hard at work finalizing and testing this opt-out functionality.

via Adrian A. Roselli.

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