Social Media Series: Twitter For Business

Of all the social media marketing tactics, Twitter has been the one that seems to elude most CEOs. So, how can Twitter possibly promote brand awareness and increase sales for my business? To get to that end result, let’s start at the beginning.

Like Facebook, Twitter can be used to post updates and useful information in real-time. And like Facebook’s “Become A Fan” functionality, consumers and businesses can “Follow” your tweets on Twitter. Tweets are quick hits in 140 characters or less, which means that everyone is forced to “get to the point”. Essentially, Twitter offers the ability to build a simplified network of strategic partners and consumers interested in what you have to share. No ads, no cause invitations, no photos. Just relevance and opportunity abound.

via Under30CEO.

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